Peppa and her family did not wear safety belts in automobile scenes the first two series. After receiving several complaints, Astley Baker Davies announced that all future animation would include characters wearing safety belts, and that the relevant scenes in the first two series would be re-animated to include them. Similar changes were also made to early episodes with characters riding bicycles to add cycle helmets, which were not included in the original versions
Peppa Pig, the Entertainment One (eOne) brand, grossed over £200 million in UK merchandise sales in 2010, far exceeding the 2009 figure of £100 million. Additionally, for the first time in the brand's history, NPD figures for the year reveal that Peppa Pig was the number one pre-school property in the total toy market for 2010 – moving up four places from its previous position in 2009. Now in its seventh year, new licensees continue to join the Peppa Pig licensing programme, which currently has 63 licensees on board.
In addition to episode DVDs, a variety of licensed Peppa Pig products are available, play including video games and other toys such as playsets, playing cards, vehicles, and stuffed toys. Merchandise has also been expanded to include household items such as bathroom products, stationery, bed-linens, food, drink, clothing, and jewellery. Licensees include Holland Publishing in the United Kingdom.
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